Cube D3 Product Launch
Coordinated launch touchpoints across web, email, content experiences, and campaign reporting, keeping the journey consistent from first click through follow-up.
Portfolio
Integrated campaigns from idea to follow-through.
Selected work connects audience, message, channels, operations, sales, and measurement—from ServiceTrade campaign systems to earlier demand and lifecycle programs.
ServiceTrade · Selected work
From audience insight to activation.
Three connected views of my work: paid media strategy, product-launch direction, and performance measurement.
Reconstructed frameworks and selected creative keep the focus on the craft. Budgets, customer data, detailed targeting, and internal reporting stay private.
01 / Plan the funnel02 / Shape the launch03 / Clarify the signals
04Full-Funnel Paid Media Strategy
A channel-by-stage operating model that aligned commercial Fire, Mechanical, and AI priorities with audience signals, paid activation, and funnel reporting.
ServiceTrade AI + Stella Launch
A cohesive launch system that translated an emerging AI product story into practical, operations-first messages for commercial contractors.
Performance Measurement System
A cross-system measurement approach that made paid performance easier to trust, investigate, and explain.
FY26 Demand Generation Operating Plan
A demand generation operating plan that connected opportunity nurture, account targeting, dormant-lead reactivation, and net-new ICP acquisition.
FSI ABM Activation Playbook
An account-based marketing system that moved financial-services accounts from awareness through conversion using consistent audience, channel, content, and measurement logic.
Financial Operations Webinar Brief
A 13-page campaign brief that turned a complex financial-operations topic into one coordinated webinar journey across research, positioning, landing-page copy, email activation, and seller enablement.
Earlier work
Programs that built the foundation.
Selected examples from prior roles, kept concise so the focus stays on the business problem, my role, and the result.
Webinar Growth Program
Built a repeatable webinar engine that grew average registration from 25 to 150 within three quarters and increased total leads by 244%.
ABM Activation Program
Built an account-based marketing program from the ground up, connecting ICP, engagement, product, and community signals to coordinated activation.
Campaign archive
More of the work behind the programs.
A visual collection of selected paid strategy, integrated launches, lifecycle email, content, ABM, and webinar work. Open any piece for a larger view and a short note on its role in the program.
Portfolio boundary: selected campaign creative and purpose-built sanitized samples appear here. Internal dashboards, customer records, budgets, account lists, and unpublished performance data are excluded.