Cube D3 Product Launch
Coordinated launch touchpoints across web, email, content experiences, and campaign reporting, keeping the journey consistent from first click through follow-up.
Portfolio
Campaign systems, not disconnected tactics.
Six selected case studies show how I connect audience, creative, channels, operations, and measurement. Sensitive company data has been removed by design.
FY26 Demand Generation Operating Plan
A 44-slide operating plan that rebuilt demand generation around four connected motions: opportunity nurture, account targeting, dormant-lead reactivation, and net-new ICP acquisition.
FSI ABM Activation Playbook
An 18-play account-based marketing system that moved financial-services accounts from awareness through conversion using consistent audience, channel, content, and measurement logic.
Financial Operations Webinar Brief
A 13-page campaign brief that turned a complex financial-operations topic into one coordinated webinar journey across research, positioning, landing-page copy, email activation, and seller enablement.
Full-Funnel Paid Media Strategy
A channel-by-stage operating model that aligned commercial Fire, Mechanical, and AI priorities with audience signals, paid activation, and funnel reporting.
ServiceTrade AI + Stella Launch
A cohesive launch system that translated an emerging AI product story into practical, operations-first messages for commercial contractors.
Performance Measurement System
A cross-system measurement approach that made paid performance easier to trust, investigate, and explain.
Earlier work
Programs that built the foundation.
Selected examples from Cube, kept concise so the focus stays on the business problem, my role, and the result.
Webinar Growth Program
Built a repeatable webinar engine that grew average registration from 25 to 150 within three quarters and increased total leads by 244%.
ABM Activation Program
Built an account-based marketing program from the ground up, connecting ICP, engagement, product, and community signals to coordinated activation.
Campaign archive
More of the work behind the programs.
A visual collection of strategy, creative briefing, ABM, lifecycle, reporting, automation, content, and webinar work. Open any piece for a larger view and a short note on its role in the program.
FY26 Demand Generation PlanA 44-slide operating plan connecting lead routing, a four-part ABM framework, lifecycle nurture logic, account progression, and opportunity follow-up. I built the architecture to turn channel activity into a coordinated demand engine.Read full case study 
FSI ABM Activation PlaybookA four-stage activation playbook spanning awareness through conversion. Each play mapped the audience signal, distribution path, destination, and measurable next action so marketing and sales could operate from one structure.Read full case study 
Financial Operations Webinar BriefA sales-ready webinar brief connecting the campaign objective, value propositions, source content, landing-page copy, email sequence, and SDR enablement for independent healthcare practices.Read full case study Sanitized portfolio samples: previews show the structure and craft of the work without publishing detailed budgets, audience IDs, customer records, contact-level information, internal links, or account-level strategy. Please do not redistribute these samples.