Kim delivers results and always brings data to back it up. She turns one-off wins into repeatable systems that produce measurable results.
Michael HetrickFormer Head of Marketing at Cube
Senior Demand Generation Manager
Demand generation systems that turn strategy into pipeline.
I build paid media, account-based marketing, lifecycle, and measurement programs for B2B SaaS teams that need a clearer path from campaign idea to business impact.
Featured portfolio
Systems built for the whole journey.
Strategy is only useful when it can move through creative, channels, operations, and reporting without losing the thread.
01
Full-Funnel Paid Media Strategy
A channel-by-stage operating model connecting audience signals, investment decisions, and pipeline reporting.
02
ServiceTrade AI + Stella Launch
An operations-first campaign system built to carry one product story across audiences, channels, and formats.
03
Performance Measurement System
A practical reporting framework that made campaign decisions clearer across marketing, sales, and agency partners.
Capabilities
From the brief to the business decision.
01
Demand strategy
Funnel planning, channel roles, audience architecture, offers, and campaign roadmaps.
02
Paid activation
Search, paid social, display, programmatic, ABM, creative direction, and agency management.
03
Measurement
Attribution questions, UTM governance, CRM reconciliation, reporting QA, and optimization.
04
Program building
Lifecycle campaigns, webinars, launches, sales enablement, and repeatable operating systems.
Experience
Seven years turning complexity into programs teams can run.
- Own paid media strategy across search, display, paid social, programmatic, review sites, and emerging channels for a specialized B2B SaaS audience.
- Build segmented account-based audiences using fit, intent, propensity, lifecycle, and industry signals.
- Own nurture email programs and automation workflows across all verticals, including audience segmentation, A/B testing, and monthly performance reporting.
- Lead paid activation for product launches, competitive campaigns, content programs, and high-priority industry initiatives.
- Reconcile HubSpot, Salesforce, GA4, and reporting data to surface lifecycle, attribution, and pipeline-visibility issues.
- Direct agency briefs, creative handoffs, UTM standards, landing-page reviews, and optimization workflows.
HubSpotSalesforceGA4Google AdsLinkedInMetaUserGems6senseNotionAsana
References
What collaborators say.
Feedback from marketing and sales leaders who worked alongside me across demand generation, programs, and campaign execution.
Kim combines a sharp, data-driven mindset with a collaborative, roll-up-your-sleeves attitude.
Isabella MayerFormer Senior Event Marketing Manager at Cube
Her ability to marry strategy with consistent execution made her an indispensable partner to the SDR team.
Andrew MorrowSales Leader at Cube
Let’s talk