Kim delivers results and always brings data to back it up. She turns one-off wins into repeatable systems that produce measurable results.
Michael HetrickFormer Head of Marketing at Cube
Senior Demand Generation Manager
Integrated campaigns that connect story, channels, and pipeline.
I build end-to-end B2B campaigns across email, webinars, content, ABM, paid media, direct mail, nurture, sales enablement, and measurement.
Featured portfolio
Campaigns built for the whole journey.
The strongest programs carry one clear idea through audience strategy, creative, channels, handoffs, and measurement.
01
FY26 Demand Generation Operating Plan
An end-to-end operating plan connecting audience, nurture, channels, sales follow-up, and measurement.
02
FSI ABM Activation Playbook
A coordinated account journey that moved from awareness through conversion across paid, email, content, and sales.
03
Financial Operations Webinar Brief
One campaign brief connecting research, positioning, landing-page copy, promotion, and seller follow-through.
ServiceTrade · Featured portfolio
Systems built for the whole journey.
At ServiceTrade, my work connected paid media strategy, product-launch direction, and measurement. Explore the thinking behind each part of the system.
01
Full-Funnel Paid Media Strategy
A channel-by-stage operating model connecting audience signals, investment decisions, and pipeline reporting.
02
ServiceTrade AI + Stella Launch
An operations-first campaign system built to carry one product story across audiences, channels, and formats.
03
Performance Measurement System
A practical reporting framework that made campaign decisions clearer across marketing, sales, and agency partners.
Capabilities
From the brief to the business decision.
01
Campaign strategy
Audience insight, positioning, offers, channel roles, journeys, and campaign roadmaps.
02
Channel orchestration
Email, nurture, webinars, content, direct mail, paid media, ABM, and landing pages.
03
Cross-functional execution
Creative briefs, sales enablement, stakeholder alignment, agency direction, and launch operations.
04
Measurement
Testing, attribution, funnel reporting, data quality, optimization, and clear next decisions.
Experience
Seven years building campaigns from brief to follow-through.
- Own paid media strategy across search, display, paid social, programmatic, review sites, and emerging channels for a specialized B2B SaaS audience.
- Build segmented account-based audiences using fit, intent, propensity, lifecycle, and industry signals.
- Own nurture email programs and automation workflows across all verticals, including audience segmentation, A/B testing, and monthly performance reporting.
- Lead paid activation for product launches, competitive campaigns, content programs, and high-priority industry initiatives.
- Partner across marketing operations and analytics to improve lifecycle, attribution, and pipeline reporting across HubSpot, Salesforce, and GA4.
- Direct agency briefs, creative handoffs, UTM standards, landing-page reviews, and optimization workflows.
HubSpotSalesforceGA4Google AdsLinkedInMetaUserGems6senseNotionAsana
References
What collaborators say.
Feedback from marketing and sales leaders who worked alongside me across demand generation, programs, and campaign execution.
Kim combines a sharp, data-driven mindset with a collaborative, roll-up-your-sleeves attitude.
Isabella MayerFormer Senior Event Marketing Manager at Cube
Her ability to marry strategy with consistent execution made her an indispensable partner to the SDR team.
Andrew MorrowSales Leader at Cube
Let’s talk