Systems over one-offs
I look for the repeatable operating model behind the campaign, from briefs and audience rules to reporting and handoffs.
About Kimberly
I make complex growth work easier to understand, run, and improve.
My path started in elementary education, where the job was to turn complexity into something people could use. I bring the same instinct to demand generation: clarify the goal, build the system, and make the next decision easier.
How I lead
Clear standards. Useful systems. Honest measurement.
Proof over assertion
I pressure-test claims, surface uncertainty, and separate real performance movement from tracking or data-quality issues.
Direction with context
I delegate execution without delegating judgment. Partners get the goal, audience, guardrails, and decision criteria they need.
Outcomes first
I connect marketing work to the business result, not the vanity metric, and keep the next action visible.
Background
Built across the full campaign lifecycle.
Across ServiceTrade, Cube, Tebra, Kareo, and Orbee, I have led paid media, account programs, product launches, webinar engines, email and nurture, marketing operations, sales enablement, and content.
That range matters because demand generation breaks when each piece is optimized in isolation. I work across the seams so strategy survives contact with execution.