Résumé
Demand strategy with an operator’s follow-through.
I’m a demand generation leader with seven years of experience building paid, account-based, lifecycle, event, and measurement programs for B2B teams.
Download PDFExperience
Roles and selected impact
- Own paid media strategy across search, display, paid social, programmatic, review sites, and emerging channels for a specialized B2B SaaS audience.
- Build segmented account-based audiences using fit, intent, propensity, lifecycle, and industry signals.
- Own nurture email programs and automation workflows across all verticals, including audience segmentation, A/B testing, and monthly performance reporting.
- Lead paid activation for product launches, competitive campaigns, content programs, and high-priority industry initiatives.
- Reconcile HubSpot, Salesforce, GA4, and reporting data to surface lifecycle, attribution, and pipeline-visibility issues.
- Direct agency briefs, creative handoffs, UTM standards, landing-page reviews, and optimization workflows.
Skills & tools
Strategy, systems, and platforms
Paid mediaGoogle Ads, Microsoft Advertising (Bing Ads), Meta Ads, LinkedIn Ads, OpenAI Ads, G2 PPC
Analytics & searchGoogle Analytics, GA4, Lightdash, Tableau, Semrush, Ahrefs, Gartner Intent Data
CRM & marketing automationHubSpot, Salesforce, Adobe Marketo, Oracle Eloqua, Outreach
ABM & GTMUserGems, 6sense, Propensity, Common Room, Unify GTM, Sendoso
Content & CROUnbounce, Contentful, PathFactory, Uberflip, Highspot
Creative & socialAdobe Creative Suite, Figma, Canva, Hootsuite, Loomly
Webinars & videoGoTo Webinar, GoToWebcast, ON24, Goldcast, Zoom, Vimeo, OBS Studio
Project managementAsana, Notion, Hive, Atlassian Suite, Slack, Google Workspace, Microsoft Office
Generative AIClaude, ChatGPT, Gemini, Notion AI
APIs & developmentGoogle Ads API, Meta Marketing API, React, Vercel
Education
California State University, Long Beach
Bachelor of Arts in Liberal Studies